Life today is qualitatively different and more intense than ever before. It’s because of exponential digital technology and automation.

The pace of change is unprecedented and often overwhelming.

Navigating this transformative interface of destruction and creation is a great challenge.

We must become adept at adapting in our personal and work lives.


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We must develop strong self-awareness, have a project mindset and seek out the people who need what we have. The onus is on the individual to be Captain of their own soul.

The old paradigm was much simpler. We were a cogs. Nodes on someone else’s network. Easily swapped out when necessary. Told what to do. Best epitomized by Henry Ford, who said “Why is it that every time I ask for a pair of hands, a head comes attached.” It was the age of assembly lines, mass product pushing and profit maximizing.

Today, we must take complete responsibility over our own work lives, blend it with the personal and be continually clarify and determine the most appropriate next actions. It’s much harder today.

Set a New Direction provides essential knowledge and support that will organize new productive energies in your life and career and orient you to the new realities.

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Career Development & Transition Support

Are you in one of these categories?

  • career transition
  • out of work
  • returning to work
  • mid-life malaise
  • career funk
  • in transition (newcomers)
  • just starting (young adults)
  • semi-retired
  • wanting to improve current work
  • returning from a cross-cultural career

It is now the norm for individuals to take 100% control over their own work lives.

This means:

  1. Knowing YOU (knowing your uniqueness – right now)
  2. Knowing WHO (knowing who needs people like you)
  3. Knowing HOW (knowing how to connect)

Working – and finding work – is harder than ever because of these realities:

  • Since the Fall of 2008, the global economy has been in the painful process of squeezing out inflated, old paradigm value. There is a new normal forming up
  • Loss of manufacturing jobs and the rise of automation means tougher competition when applying for any position
  • The preferences of the global economy, with its reduced wages, contract work, temporary work and the demand for non-traditional, creative approaches.
  • More and more jobs require higher and wider skills (you need to have a plan that addresses this).

Your Objective at this time?

  1. Slow down
  2. Learn about yourself – where you’re at right now
  3. Get back up to speed for new opportunities

Set a New Direction offers a complete program that will take you on this journey.

I designed the Set a New Direction logo to capture the dynamic, fluid, ever changing aspect of our journey through life. The logo is a tidal wave. Or upside down tornado! Or an hourglass. However you look at it, it’s the creative destructive process.

YOU+ is the foundation and starting point (YOU+ stage is a standalone piece and is 50% of the entire Program).

You will understand your skills, motivations, competencies and accomplishments by doing several self auditing exercises and assessments. It is essential to get a current understanding of who you are at this point in time. Many people are not articulate about their strengths and weaknesses. Or, they need to re-clarify them before applying them to new opportunities. You need to get an accurate foundation of self-knowledge to do well today.

Clarify and prioritize your work values: what are the values of primary importance, secondary importance, little or no importance to you – at this stage of your life.

Build the following documents to present your strengths well. Together these will document your one message of who you are, what you can do and what you’re focused on:

  • Career Objective Worksheet
  • Career Objective Summary
  • Cover letter
  • Resume
  • Personal Profile
  • Personal Brand Statement
  • Success Factors

MARKET, JOBS, ONWARD takes you the rest of the Journey

Job Search Strategies. Understanding and assessing the emergent, project focused job market. Determining the type of work you want to do based on your talent, not static job titles.

Building a Career Plan moves you from here to there. This could include building a formal business plan for self-employment.

Making yourself visible. Making contact with people who will pay for the value you offer.

Communicating your credibility by effective oral and written communication. Interviewing and salary negotiating techniques.

Becoming a Career Activist. Best practices of self-management, continuous improvement, life-long learning.

Yearly review and career checkup methods.

Signing off with your personal Career Portfolio which collects and organizes all the above documents for future reference.

As you can see, this is a comprehensive program. Contact me for help.

Is all this really necessary? Well – compare yourself with my 83 year old dad.

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